THE WAY OF THE PALM

THE WAY OF THE PALM

If our brand were to have a mascot it would most definitely be a palm tree...  

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#WHATDOYOUEVOKE?

#WHATDOYOUEVOKE?

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THE FACE OF EVOKE

THE FACE OF EVOKE

Launching a fragrance is no easy feat.  In a crowded marketplace, it is more common than not to get lost in the fray.  Embarking upon their journey into the land of perfumery, Eddy Ford Beverly Hills co-founders Sonya Eddy and Tyler Ford knew that their debut campaign for Evoke had to feature a face that encapsulated not only their signature scent but the essence of their entire brand. “The vision was specific while simultaneously vast because we are not only launching a fragrance but an entire lifestyle brand,” Ford noted.  “So taking the entire landscape into consideration, we had to...

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